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PRIVACY POLICY

A legal disclaimer

At Boat Day, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website www.boatdayapparel.com, purchase products, and interact with us in other ways. By using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect various types of information from you when you use our website, including personal and non-personal information. The types of data we collect include:

a. Personal Information

When you make a purchase, create an account, or contact us, we may collect the following personal details:

  • Full name

  • Email address

  • Billing and shipping addresses

  • Phone number

  • Payment information (e.g., credit card details, PayPal, etc.)

  • Date of birth (if required for age verification)

b. Non-Personal Information

We may also collect non-personal information about your use of our website, including:

  • IP address

  • Browser type and version

  • Operating system

  • Device information

  • Pages visited and actions taken on the site

  • Cookies and tracking data (for site analytics and advertising purposes)

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Process Orders: To process your transactions, fulfill orders, and provide customer service.

  • To Improve Our Website: To improve the functionality, content, and user experience of our website.

  • To Communicate with You: To send order confirmations, shipping updates, and other transactional messages related to your purchases.

  • To Personalize Your Experience: To provide personalized product recommendations based on your browsing and shopping history.

  • For Marketing and Promotions: With your consent, to send you promotional emails, newsletters, and other marketing communications. You can opt-out of these at any time.

  • To Prevent Fraud: To detect and prevent fraud or other illegal activities.

  • For Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. How We Share Your Information

We will never sell your personal information to third parties. However, we may share your data in the following circumstances:

  • Service Providers: We may share your information with trusted third-party service providers who help us operate our website, process payments, fulfill orders, and conduct business (e.g., payment processors, shipping companies, email marketing platforms).

  • With Your Consent: If we ask for your consent to share your data for any specific purpose, we will do so only after receiving your approval.

  • Legal Compliance: We may disclose your information if required by law, or if we believe such action is necessary to comply with legal obligations, protect our rights, or prevent fraud.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of the transaction.

4. How We Protect Your Information

We take the security of your personal information seriously. We implement industry-standard security measures, including:

  • Encryption: We use SSL (Secure Sockets Layer) encryption to protect sensitive information such as payment details during transmission.

  • Secure Payment Processing: Payment information is processed through trusted and secure third-party payment processors (e.g., PayPal, Stripe, etc.), and we do not store sensitive payment information on our servers.

  • Access Controls: We restrict access to your personal information to employees and third-party providers who need it to perform their duties.

5. Your Rights and Choices

You have certain rights regarding the personal information we collect and maintain. These include:

  • Access: You have the right to access the personal information we hold about you.

  • Correction: You can update or correct your information at any time by logging into your account or contacting us.

  • Deletion: You can request the deletion of your personal information, subject to certain legal exceptions.

  • Opt-Out of Marketing: You can opt out of receiving marketing communications by following the unsubscribe instructions in the email or by contacting us directly.

  • Cookie Preferences: You can manage or disable cookies through your browser settings (see our Cookie Policy for more details).

If you wish to exercise any of these rights, please contact us using the details provided below.

6. Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your browsing experience on Boat Day. Cookies are small files stored on your device that help us analyze website traffic, remember your preferences, and personalize your experience. For more information about how we use cookies, please refer to our Cookie Policy.

7. International Data Transfers

If you are located outside of the United States, please note that your personal information may be transferred to, and stored in, the United States. By using our website and providing your personal information, you consent to this transfer and storage in accordance with this Privacy Policy.

8. Children’s Privacy

Our website is not intended for children under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information as soon as possible.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

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